Television Advertisement Jingle
Where the Rubber Meets the Road is an advertisement jingle that was frequently used in the 1960s and 1970s, especially on televised sporting events.
- Wherever wheels are rolling,
- No matter what the load,
- The name that's known is Firestone
- Where the rubber meets the road
Read more about this topic: Firestone Tire And Rubber Company
Famous quotes containing the word television:
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)