Visual Identity
The current graphic identity, including the logotype which is intended to symbolize the 'world of finance', was created in 1997 by the British design consultancy, Lloyd Northover, founded by John Lloyd (graphic designer) and Jim Northover.
Read more about this topic: Financial Services Authority
Famous quotes containing the words visual and/or identity:
“The chess pieces are the block alphabet which shapes thoughts; and these thoughts, although making a visual design on the chess-board, express their beauty abstractly, like a poem.... I have come to the personal conclusion that while all artists are not chess players, all chess players are artists.”
—Marcel Duchamp (1887–1968)
“Let it be an alliance of two large, formidable natures, mutually beheld, mutually feared, before yet they recognize the deep identity which beneath these disparities unites them.”
—Ralph Waldo Emerson (1803–1882)