Visual Identity
The current graphic identity, including the logotype which is intended to symbolize the 'world of finance', was created in 1997 by the British design consultancy, Lloyd Northover, founded by John Lloyd (graphic designer) and Jim Northover.
Read more about this topic: Financial Services Authority
Famous quotes containing the words visual and/or identity:
“Dialogue should simply be a sound among other sounds, just something that comes out of the mouths of people whose eyes tell the story in visual terms.”
—Alfred Hitchcock (1899–1980)
“The adolescent does not develop her identity and individuality by moving outside her family. She is not triggered by some magic unconscious dynamic whereby she rejects her family in favour of her peers or of a larger society.... She continues to develop in relation to her parents. Her mother continues to have more influence over her than either her father or her friends.”
—Terri Apter (20th century)