Visual Identity
The current graphic identity, including the logotype which is intended to symbolize the 'world of finance', was created in 1997 by the British design consultancy, Lloyd Northover, founded by John Lloyd (graphic designer) and Jim Northover.
Read more about this topic: Financial Services Authority
Famous quotes containing the words visual and/or identity:
“To write well, to have style ... is to paint. The master faculty of style is therefore the visual memory. If a writer does not see what he describes—countrysides and figures, movements and gestures—how could he have a style, that is originality?”
—Rémy De Gourmont (1858–1915)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)