Visual Identity
The current graphic identity, including the logotype which is intended to symbolize the 'world of finance', was created in 1997 by the British design consultancy, Lloyd Northover, founded by John Lloyd (graphic designer) and Jim Northover.
Read more about this topic: Financial Services Authority
Famous quotes containing the words visual and/or identity:
“For women ... bras, panties, bathing suits, and other stereotypical gear are visual reminders of a commercial, idealized feminine image that our real and diverse female bodies can’t possibly fit. Without these visual references, each individual woman’s body demands to be accepted on its own terms. We stop being comparatives. We begin to be unique.”
—Gloria Steinem (b. 1934)
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)