Visual Identity
The current graphic identity, including the logotype which is intended to symbolize the 'world of finance', was created in 1997 by the British design consultancy, Lloyd Northover, founded by John Lloyd (graphic designer) and Jim Northover.
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Famous quotes containing the words visual and/or identity:
“Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it. No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.”
—John Berger (b. 1926)
“I look for the new Teacher that shall follow so far those shining laws that he shall see them come full circle; shall see their rounding complete grace; shall see the world to be the mirror of the soul; shall see the identity of the law of gravitation with purity of the heart; and shall show that the Ought, that Duty, is one thing with Science, with Beauty, and with Joy.”
—Ralph Waldo Emerson (1803–1882)