Test Screening
For early edits of a film, informal test screenings are shown to small target audiences to judge if a film will require editing, reshooting or rewriting. At this stage the film may be incomplete, with missing or unfinished special effects shots or sound effects, or dialogue not yet rerecorded. Audience responses are usually recorded informally. Test audiences may be required not to discuss the film. A film may go through several test screenings.
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“He who has never failed somewhere, that man can not be great. Failure is the true test of greatness. And if it be said, that continual success is a proof that a man wisely knows his powers,—it is only to be added, that, in that case, he knows them to be small.”
—Herman Melville (1819–1891)