Sneak Preview
A sneak preview is an unannounced film screening before formal release, generally with the usual charge for admission. Sneak previews were created in the 1930s to help determine "success and failure factors" of a film, while modern sneak previews provide additional publicity and word-of-mouth exposure for the movie. A sneak preview of a film with bad (or no) prior publicity may be quite poorly received; a by-invitation sneak preview of Francis Ford Coppola's Apocalypse Now was dismissed by attendees as "boring," though it went on to win the Cannes Palme d'Or and two nominations for best picture.
Read more about this topic: Film Screening
Famous quotes containing the word preview:
“For parents, the terrible twos are a psychological preview of puberty.... At the age of two or three, children eat only bananas and refuse to get a haircut. Ten years later, they eat only bananas and refuse to get a haircut.”
—Carin Rubenstein (20th century)