Preview Screenings
Public preview screenings can occur at boutique theaters (which may not be scheduled as a release theater). These may serve as final test screenings used to adjust marketing strategy (radio & TV promotion, etc.) or the film itself. Complimentary tickets, sometimes limited in number, are frequently provided to local media for contests or giveaways. Viewers may be recruited and "prequalified" with a series of questions to determine if they fit the film's target audience. No confidentiality requirement is imposed on the audience.
Read more about this topic: Film Screening
Famous quotes containing the word preview:
“For parents, the terrible twos are a psychological preview of puberty.... At the age of two or three, children eat only bananas and refuse to get a haircut. Ten years later, they eat only bananas and refuse to get a haircut.”
—Carin Rubenstein (20th century)