The Film Advisory Board, Inc. (FAB) is a member-supported organization founded in 1975 by Elayne Blythe (1919 - 2005). The FAB's "Award of Excellence" was developed to award quality family-oriented and children's entertainment in both print and electronic media.
The second division of FAB is the FAB Ratings System. Originally developed by Elayne Blythe in four categories ("L", "V", "N" and "S", for (respectively) Language, Violence, Nudity and Sex), the present system was developed in 1988 at the request of independent film makers and distributors as an alternative to the Motion Picture Association of America film rating system. The FAB ratings system is intended to be less costly and more informative than the MPAA's system. The ratings fee is based on the film's running time instead of negative cost, and the ratings are based on the level of maturity of the material's intended audience, rather than the film's content.
While the FAB ratings system is not as recognized or well known as the MPAA's rating system, it is in use by a number of commercial video distributors for direct-to-video releases that would have been impractical to submit to the MPAA.
Read more about Film Advisory Board: Film Advisory Board Rating System, Criticism of The "Seal of Excellence"
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