Fiesta (dinnerware) - Collectors and The Secondary Market

Collectors and The Secondary Market

During the 1970s, a new appreciation for Art Deco designs from the 1920s and 1930s flourished. Along with this, the baby boomers were establishing their own households. They made Fiesta popular once again. Almost immediately after Fiesta was discontinued in January 1973, collectors began buying heavily in second-hand shops and the newly popular Garage Sales. Due to the enormous popularity of Fiesta in the secondary market, its prices skyrocketed. By the end of the 1970s and into the 1980s, Fiesta items once costing pennies were commanding nearly a hundred U.S. dollars for scarcer items. By the mid-1980s, prices had climbed higher. Certain pieces and colors were being traded for hundreds of dollars.