Fibber McGee and Molly - From Vaudeville To Smackout

From Vaudeville To Smackout

Fibber McGee and Molly originated when the small-time husband-and-wife vaudevillians began their third year as Chicago-area radio performers. Two of the shows they did for station WENR beginning in 1927, both written by Harry Lawrence, bore traces of what was to come and rank as one of the earliest forms of situation comedy. In their Luke and Mirandy farm-report program, Jim played a farmer who was given to tall tales and face-saving lies for comic effect. In a weekly comedy, The Smith Family, Marian's character was an Irish wife of an American police officer. These characterizations, plus the Jordans' change from being singers/musicians to comic actors, pointed toward their future; it was here where Marian developed and perfected the radio character "Teeny". It was also at WENR where the Jordans met Donald Quinn, a cartoonist who was then working in radio, and the couple hired him as their writer in 1931. They regarded Quinn's contribution as important and included him as a full partner; the salary for Smackout and Fibber McGee and Molly was split between the Jordans and Quinn.

While working on the WENR farm report, Jim Jordan heard a true story about a shopkeeper from Missouri whose store was brimming with stock, yet he claimed to be "smack out" of whatever a customer would ask him for. The story reached the halls of nearby Columbia College, and the students began visiting the store, which they called "Smackout", to hear the owner's incredible stories.

For station WMAQ in Chicago, beginning in April 1931, the trio created Smackout, a 15-minute daily program which centered on a general store and its proprietor, Luke Grey (Jim Jordan), a storekeeper with a penchant for tall tales and a perpetual dearth of whatever his customers wanted: He always seemed "smack out of it." Marian Jordan portrayed both a lady named Marian and a little girl named Teeny, as well as playing musical accompaniment on piano. During the show's run, Marian Jordan voiced a total of 69 different characters in it. Smackout was picked up by NBC in April 1933 and broadcast nationally until August 1935.

A member of the S.C. Johnson company's owners, Henrietta Johnson Lewis, married to the advertising executive who handled the Johnson's Wax account, recommended that her husband, John, give the show a chance as a national program for the company. Part of the terms of the arrangement between the Jordans and Johnson's Wax gave the company ownership to the names of Fibber McGee and Molly.