Design
The exterior and interior design of the Multipla was displayed at the Museum of Modern Art (MOMA) in New York during its "Different Roads - Automobiles for the Next Century" exhibition in 1999.
It won the Top Gear Car of the Year (2000) and was voted Top Gear Magazine's Family Car of the Year for four years in a row (2001–2004).
Multipla sales began in Italy late in 1998 but most other markets had to wait a year before receiving imports. The Multipla sold well with Italian buyers, but sales elsewhere were less successful. The car was voted Ugliest Car in the 1999 Top Gear awards. Also when Simon Cowell went on Top Gear he was shown a picture of the car and said it had a disease.
In 2004 the Multipla underwent a major facelift to shed its original styling for a more restrained look, with the intention of attracting more buyers. It did arrive to critical acclaim.
Read more about this topic: Fiat Multipla
Famous quotes containing the word design:
“For I choose that my remembrances of him should be pleasing, affecting, religious. I will love him as a glorified friend, after the free way of friendship, and not pay him a stiff sign of respect, as men do to those whom they fear. A passage read from his discourses, a moving provocation to works like his, any act or meeting which tends to awaken a pure thought, a flow of love, an original design of virtue, I call a worthy, a true commemoration.”
—Ralph Waldo Emerson (1803–1882)
“With wonderful art he grinds into paint for his picture all his moods and experiences, so that all his forces may be brought to the encounter. Apparently writing without a particular design or responsibility, setting down his soliloquies from time to time, taking advantage of all his humors, when at length the hour comes to declare himself, he puts down in plain English, without quotation marks, what he, Thomas Carlyle, is ready to defend in the face of the world.”
—Henry David Thoreau (1817–1862)
“Nowadays the host does not admit you to his hearth, but has got the mason to build one for yourself somewhere in his alley, and hospitality is the art of keeping you at the greatest distance. There is as much secrecy about the cooking as if he had a design to poison you.”
—Henry David Thoreau (1817–1862)