Design
The exterior and interior design of the Multipla was displayed at the Museum of Modern Art (MOMA) in New York during its "Different Roads - Automobiles for the Next Century" exhibition in 1999.
It won the Top Gear Car of the Year (2000) and was voted Top Gear Magazine's Family Car of the Year for four years in a row (2001–2004).
Multipla sales began in Italy late in 1998 but most other markets had to wait a year before receiving imports. The Multipla sold well with Italian buyers, but sales elsewhere were less successful. The car was voted Ugliest Car in the 1999 Top Gear awards. Also when Simon Cowell went on Top Gear he was shown a picture of the car and said it had a disease.
In 2004 the Multipla underwent a major facelift to shed its original styling for a more restrained look, with the intention of attracting more buyers. It did arrive to critical acclaim.
Read more about this topic: Fiat Multipla
Famous quotes containing the word design:
“If I knew for a certainty that a man was coming to my house with the conscious design of doing me good, I should run for my life ... for fear that I should get some of his good done to me,—some of its virus mingled with my blood.”
—Henry David Thoreau (1817–1862)
“Nowadays the host does not admit you to his hearth, but has got the mason to build one for yourself somewhere in his alley, and hospitality is the art of keeping you at the greatest distance. There is as much secrecy about the cooking as if he had a design to poison you.”
—Henry David Thoreau (1817–1862)