Political Responses
The idea of holding the Festival became a party political issue. Although Herbert Morrison said that he did not want the Festival to be seen as a political venture, it became associated with the Labour Party, which had won the 1945 General Election, and it was opposed by the Conservative Party. Hugh Casson said that, "Churchill, like the rest of the Tory Party, was against the Festival which they (quite rightly) believed was the advanced guard of socialism." Churchill referred to the forthcoming Festival of Britain as "three-dimensional Socialist propaganda."
In an essay on the Festival, Michael Frayn characterised it as an enterprise of "the radical middle-classes, the do-gooders; the readers of the News Chronicle, the Guardian, and the Observer; the signers of petitions; the backbone of the B.B.C.," whom he called "Herbivores". In Frayn's view, "The Festival was the last, and virtually the posthumous, work of the Herbivore Britain of the BBC News, the Crown Film Unit, the sweet ration, the Ealing comedies, Uncle Mac, Sylvia Peters." In making the Festival the Herbivores "earned the contempt of the Carnivores – the readers of the Daily Express; the Evelyn Waughs; the cast of the Directory of Directors".
Some prominent members of the Labour government considered the Festival to be a Labour undertaking which would contribute to their future electoral success, and Clement Attlee, the Labour Leader, wrote to Morrison saying that an election in autumn 1951 would enable the Labour Party to benefit from its popularity. In the event, Labour lost the autumn election. Churchill's contempt for the Festival led him to make his first act as Prime Minister in October 1951 an instruction to clear the South Bank site.
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