Felix The Cat - Revival

Revival

In 1953, Official Films purchased the Sullivan–Messmer shorts, added soundtracks to them, and distributed to the home movie and television markets. Messmer himself pursued the Sunday Felix comic strips until their discontinuance in 1943, when he began eleven years of writing and drawing Felix comic books for Dell Comics that were released every other month. In 1954, Messmer retired from the Felix daily newspaper strips, and his assistant Joe Oriolo (the creator of Casper the Friendly Ghost) took over. Oriolo struck a deal with Felix's new owner, Pat Sullivan's nephew, to begin a new series of Felix cartoons on television. Oriolo went on to star Felix in 260 television cartoons distributed by Trans-Lux beginning in 1958. Like the Van Beuren studio before, Oriolo gave Felix a more domesticated and pedestrian personality, geared more toward children, and introduced now-familiar elements such as Felix's Magic Bag of Tricks, a satchel that could assume the shape and characteristics of anything Felix wanted. The show did away with Felix's previous supporting cast and introduced many new characters, all of which were performed by voice actor Jack Mercer.

Oriolo's plots revolve around the unsuccessful attempts of the antagonists to steal Felix's Magic Bag, though in an unusual twist, these antagonists are occasionally depicted as Felix's friends as well. The cartoons proved popular, but critics have dismissed them as paling in comparison to the earlier Sullivan–Messmer works, especially since Oriolo aimed the cartoons at children. Limited animation (required due to budgetary restraints) and simplistic story lines did nothing to diminish the series' popularity.

In 1970, Oriolo gained complete control of the Felix character, and continued to promote the character up until his death in 1985.

Oriolo's son, Don, continues to market Felix. During the late 1980s, he teamed up with European animators to work on the character's first feature film, Felix the Cat: The Movie. In the film, Felix visits an alternate reality along with the Professor and Poindexter. New World Pictures planned a 1987 Thanksgiving release for U.S. theaters, which did not happen; the movie went direct-to-video in August 1991. In 1995, Felix appeared on television again, in the series The Twisted Tales of Felix the Cat. Baby Felix followed in 2000 for the Japanese market, and also the direct-to-video Felix the Cat Saves Christmas. Felix co-starred with Betty Boop in the Betty Boop and Felix comic strip (1984–1987). Oriolo has also brought about a new wave of Felix merchandising, including Wendy's Kids Meal toys and a video game for the Nintendo Entertainment System.

According to Don Oriolo's Felix the Cat blog, as of September 2008 there were plans in development for a new television series. Oriolo's biography page also mentions a 52-episode cartoon series then in the works, titled The Felix the Cat Show, which was slated to use CG graphics.