Favorite Color - Introduction

Introduction

In general, people have a connection with certain colors due to their experiences with objects of those colors. Children with favorite purple stuffed animals will generally prefer the color purple into adulthood. This works in a negative manner as well. In a study with Berkeley students, they found that students with school spirit's favorite colors were blue and gold (their school's colors). They also found that they did not like the colors red and white, which are the colors of their Stanford rivals.

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