Favorite Color - Children's Color Preferences

Children's Color Preferences

The age when infants begin showing a preference for color is at about 12 weeks old. Generally, children prefer the colors red/ pink and blue, and cool colors are preferred over warm colors. Purple is the color favored more by girls than by boys. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.

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