Fast Product was an independent record label, established in Edinburgh by Bob Last in December 1977. Its first release was also the first single by the Mekons, released on 20 January 1978.
The label is probably most notable for having issued the first records by a number of early and influential post-punk bands from Northern England, including the original Human League, the Gang of Four and the Mekons. Fast Product also released the first singles by the Scottish punk bands Scars and The Flowers. The label also released compilations of various new bands called 'ear comics' or Earcom. Many of the label's releases were also produced by Bob Last.
Fast Product's releases challenged pop music conventions (hence the label's early monikers: "difficult fun" and "mutant pop"), and through its releases and marketing invoked a DIY punk spirit and generally socialist political outlook. Often packaging records with a caustic yet subtle sideswipe at consumerism (for example, the image of a wall of gold discs on the cover of the Mekons' second single), Fast Product attempted to show that all aspects of the record business, from musicianship to design to distribution, could be taken out of the hands of the major labels.
The label was name-checked by the Clash in a lyric from the song, "Hitsville UK", the band's homage to UK indies:
"When lightning hits Small Wonder/It's Fast Rough Factory Trade".
Bob Last also established the Pop Aural label, releasing singles by such acts as The Flowers, Boots For Dancing and The Fire Engines.
Famous quotes containing the words fast and/or product:
“The universe constantly and obediently answers to our conceptions; whether we travel fast or slow, the track is laid for us. Let us spend our lives in conceiving then. The poet or the artist never yet had so fair and noble a design but some of his posterity at least could accomplish it.”
—Henry David Thoreau (1817–1862)
“Culture is a sham if it is only a sort of Gothic front put on an iron building—like Tower Bridge—or a classical front put on a steel frame—like the Daily Telegraph building in Fleet Street. Culture, if it is to be a real thing and a holy thing, must be the product of what we actually do for a living—not something added, like sugar on a pill.”
—Eric Gill (1882–1940)