History
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Keith Russell regards the beginning of fan service as taking place in a permissive context, when "kids were just doing kids' stuff", which he believes allowed authors some latitude in regards to their subject matter. Beginning in the 1970s with Cutey Honey, and continuing later with other magical girl shows, fan service became more risqué. By the 1980s full frontal nudity and shower scenes became standard content for fan service. Later, Hideaki Anno who had promised Neon Genesis Evangelion would give "every episode...something for the fans to drool over" began removing the fan service imagery in later episodes. Those later episodes that did contain fan service elements juxtaposed them with imagery of the character in some kind of emotional trauma. Since then, fan service rarely contains full nudity. Excessive content is now usually considered gratuitous regardless of its justification in relation to the narrative in which it takes place.
Read more about this topic: Fan Service
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