FA Cup - Sponsorship

Sponsorship

See also: English football sponsorship

Since the start of the 1994–95 season, the FA Cup has been sponsored. However, to protect the identity of the competition, the sponsored name has always included 'The FA Cup' in addition to the sponsor's name, unlike sponsorship deals for the League Cup where the word 'cup' is preceded by only the sponsor's name. Sponsorship deals run for four years, though – as in the case of E.ON – one-year extensions may be agreed.

Below is a list of sponsors and the sponsored name of the competition:

Period	Sponsor	Name
1871–1994	No main sponsor	The FA Cup
1994–1998	Littlewoods Pools	The FA Cup sponsored by Littlewoods
1998–2002	AXA	The AXA-Sponsored FA Cup
2002–2006	No main sponsor	The FA Cup
2006–2011	E.ON	The FA Cup sponsored by E.ON
2011–2014	Budweiser	The FA Cup with Budweiser

From August 2006 to 2014, Umbro will supply match balls for all FA Cup matches.