Bonus Round
The first bonus round was played from January 3–14, 1966. The contestant was shown eight pairs of celebrities (a man and woman). Cullen would read a name, and the contestant would be required to locate that celebrity's spouse on the board. Each correct answer awarded the contestant $25, and a new car was awarded if the board was cleared.
The second bonus round was used from January 17, 1966 to August 30, 1968. Behind seven of the numbers on the board were various prizes; behind the remaining number, a "Stop!" card. The contestant continued to call numbers and win prizes until finding the "Stop!" card. If the contestant revealed all seven prizes, the contestant won a new car, ostensibly hidden behind the "Eye Guess" logo. The contestant kept any prizes revealed prior to the end of the round. If the "Stop!" card was revealed on the first selection, the contestant was allowed to choose another number as a consolation prize.
This bonus round was featured in all four editions of the show's home game.
Initially, prizes consisted of cash up to $100 or merchandise. By November 8, 1967, all prizes became merchandise. At some point after November 8, 1967, a new prize called "Jack's Pot" (named after announcer Jack Clark) was introduced, consisting of a cash prize that was awarded only if it was revealed on the first selection. If this did not happen, its location was revealed right away. The value started at $100 and increased by $100 each day until won.
The third bonus round was used for the entire final year of the show's run, from September 2, 1968 to September 26, 1969. Hidden behind spaces 1–3 and 6–8 were five "Go" cards and one "Stop!" sign (spaces 4 and 5 were not used in this format). Prizes of increasing value were awarded after each "Go" card was found. The contestant could stop at any point but lost all the prizes accumulated if the "Stop!" card was revealed. If all five "Go" cards were revealed without finding the "Stop!" card, the contestant won a new car.
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