Applied Research
Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.
There are three types of objectives in a marketing research project.
- Exploratory research or formulative research
- Descriptive research
- Causal research
Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.'
Descriptive Research: The objective of descriptive research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.'
Read more about this topic: Exploratory Research
Famous quotes containing the words applied and/or research:
“The insidiousness of science lies in its claim to be not a subject, but a method. You could ignore a subject; no subject is all-inclusive. But a method can plausibly be applied to anything within the field of consciousness.”
—Katharine Fullerton Gerould (1879–1944)
“After all, the ultimate goal of all research is not objectivity, but truth.”
—Helene Deutsch (1884–1982)