Expansion Team - Reason For Expansion

Reason For Expansion

In North America, expansion often takes place in response to population growth and geographic shifts of population. Such demographic change results in financial opportunities to engage with the new market as consumers of sports demand local teams to support. Major League Baseball was limited to 16 teams located north and east of St. Louis, Missouri for the first half of the 20th century. During this time, the United States population doubled and expanded to the south and west. Rival interests explored the possibility of forming a rival league in these untapped markets. To forestall this possibility, one of the measures MLB took was to expand by four teams in 1961 and 1962. Over the past four decades, MLB expanded further to its current 30-team membership. In the context of MLB, the term "expansion team" is also used to refer to any of the 14 teams enfranchised in the second half of the 20th century.

When an expansion team begins play, it is generally stocked with less talented free agents and inexperienced staffs. Additionally, prospective owners may face expensive fees to the league as well as high start-up costs such as stadiums and facilities. As a result, most expansion teams are known for their poor play during their first few seasons. This can be exacerbated by the fact that leagues often expand by two or four teams in one season, to eliminate the possibility of a bye-week in the draw from having an odd number of teams. In those cases, expansion teams must compete with their expansion rivals for available talent. Expansion teams are not usually doomed to mediocrity forever, as most leagues have policies which promote parity, such as drafts and salary caps, which gives some expansion teams the opportunity to win championships only a few years after their first season. The Arizona Diamondbacks won the 2001 World Series only three years after the team's 1998 founding, even though Major League Baseball is generally considered the least conducive to parity. Similarly, in the 1996 NFL season, only the second year of the Carolina Panthers' and Jacksonville Jaguars' existences, both teams finished conference runner-up. The Florida Panthers made the Stanley Cup Finals in only their 3rd season in the NHL.

Most teams are considered as an expansion team usually in their first season and sometimes in their second season, although, especially for purists, Major League Baseball teams can be considered "expansion teams" indefinitely. A team that moves to another location and/or changes its name is generally not considered an expansion team. They are known as relocated teams. If the name changes they are known as renamed teams. In response to a negative attitude some fans have towards relocated teams, there have recently been instances where relocating clubs change their identity completely; name, colours and mascot, but because the roster is the same, and because the league does not expand as a result, they are not regarded as expansion teams. Teams which have been 'reborn' in this manner include the Oklahoma City Thunder in the NBA, the Houston Dynamo in the MLS, the new Winnipeg Jets in the NHL, and the Baltimore Ravens in the NFL. However, the Ravens are technically considered an expansion team, due to an agreement with the Cleveland Browns, which allowed the history of the pre-1996 Cleveland Browns to remain in that city and be claimed by the post-1999 Browns while the actual team moved to Baltimore to become the Ravens.

Cities and regions with large populations that lack a team are generally regarded to be the best candidates for new teams. For example, the National Football League (NFL) has recently considered Los Angeles, California to be the best possibility for a brand new NFL team and Toronto, Ontario as a second choice. The European Super League in rugby league has added teams from France and Wales to cover a great demographic spread.