Importance
The importance of executive summaries as a communication tool is frequently stressed in guides and analyses aimed at both academics and business people. For example, Texas A&M University states that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers. A business leader’s decision to continue reading a certain report often depends on the impression the executive summary gives."
Read more about this topic: Executive Summary
Famous quotes containing the word importance:
“In the United States all business not transacted over the telephone is accomplished in conjunction with alcohol or food, often under conditions of advanced intoxication. This is a fact of the utmost importance for the visitor of limited funds ... for it means that the most expensive restaurants are, with rare exceptions, the worst.”
—John Kenneth Galbraith (b. 1908)
“A toothache, or a violent passion, is not necessarily diminished by our knowledge of its causes, its character, its importance or insignificance.”
—T.S. (Thomas Stearns)
“The importance to the writer of first writing must be out of all proportion of the actual value of what is written.”
—Elizabeth Bowen (1899–1973)