History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST". Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment.
In 1917, the young Jack Dempsey called on Everlast for specialized boxing equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.
In 2000, Active Apparel Group acquired the Everlast brand and boxing equipment.
In 2007 UK-based Brands Holdings acquired Everlast Worldwide.
Based in the Bronx, the Everlast brand is represented in over 75 countries and holds 88 licensees worldwide.
The company took home the 2010 and 2011 World MMA Award for Best Technical Equipment Brand.
Read more about this topic: Everlast (boxing)
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“Literary works cannot be taken over like factories, or literary forms of expression like industrial methods. Realist writing, of which history offers many widely varying examples, is likewise conditioned by the question of how, when and for what class it is made use of.”
—Bertolt Brecht (1898–1956)
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