Freesheet and Supplements
On 14 December 2004, Associated Newspapers launched a freesheet edition of the Evening Standard called Standard Lite to help boost circulation. This had 48 pages, compared with about 80 in the main paper, which also had a supplement on most days.
In August 2006, the freesheet was relaunched as London Lite. It was designed to be especially attractive to younger female readers, and featured a wide range of lifestyle articles, but less news and business news than the main paper. It was initially only available between 11.30 a.m. and 2.30 p.m. at Evening Standard vendors and in the central area, but later became available in the evening from its street distributors. With the sale of the Evening Standard, but not the London Lite, to Alexander Lebedev on 21 January 2009, the ownership links between the Standard and the Lite were broken.
On Fridays, the newspaper includes a free glossy lifestyle magazine, ES. This has moved from more general articles to concentrate on glamour, with features on the rich, powerful and famous. On Wednesdays, readers can pick up a free copy of the Homes & Property supplement, edited by Janice Morley, which includes London property listings as well as articles from lifestyle journalists including Barbara Chandler, Katie Law and Alison Cork.
An entertainment guide supplement Metro Life (previously called Hot Tickets) was launched in September 2002. This was a what's-on guide with listings of cinemas and theatres in and around London, and was given away on Thursdays. It was discontinued on 1 September 2005.
The paper also supplies occasional CDs and DVDs for promotions. It also give Londoners a chance to win exclusive tickets to film premieres and sports tournament tickets, such as the Wimbledon Ladies Singles Final.
The Evening Standard Black Book is a list of London's 1000 most influential people in 2008.
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Famous quotes containing the word supplements:
“When science is learned in love, and its powers are wielded by love, they will appear the supplements and continuations of the material creation.”
—Ralph Waldo Emerson (18031882)