Media Coverage
The competition attracts an extensive television audience, not just in Europe, but throughout the world. The matches are broadcast in over 70 countries with commentaries in more than 40 languages each year. With an estimated audience of 109 million people, the 2009 Champions League final surpassed that year's Super Bowl (106 million viewers) for the first time as the most-watched annual single sport event in the world.
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Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)