Eternal Sunshine of The Spotless Mind - Targeted Memory Erasure

Targeted Memory Erasure

Targeted memory erasure is a fictional non-surgical procedure. Its purpose is the focused erasure of memories, particularly unwanted and painful memories, and it is a mild form of brain damage which—to relieve his fears of the procedure, Dr. Mierzwiak tells Joel—is comparable to a "night of heavy drinking". The procedure is performed exclusively by Lacuna Incorporated. The characters of Joel and Clementine used this procedure to erase their memories of each other. As part of the screenwriting and promotion for the film, a backstory for the technology was made, including a spoof website for "Lacuna, Inc." that described it.