Corporate Strategy
During its production run, the Essex was considered a small car and affordably priced. The Essex is generally credited with starting the trends away from open touring cars toward enclosed passenger compartments as the rule, not the exception.
Originally, the Essex was to be a product of the "Essex Motor Company," which actually was a wholly owned entity of Hudson's. Essex Motors went so far as to lease the Studebaker auto factory in Detroit for production of the car. By 1922 the Essex Motor Company was dissolved and the Essex officially became what it was all along, a product of Hudson.
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Famous quotes containing the words corporate and/or strategy:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)
“That is the way of youth and life in general: that we do not understand the strategy until after the campaign is over.”
—Johann Wolfgang Von Goethe (1749–1832)