Corporate Strategy
During its production run, the Essex was considered a small car and affordably priced. The Essex is generally credited with starting the trends away from open touring cars toward enclosed passenger compartments as the rule, not the exception.
Originally, the Essex was to be a product of the "Essex Motor Company," which actually was a wholly owned entity of Hudson's. Essex Motors went so far as to lease the Studebaker auto factory in Detroit for production of the car. By 1922 the Essex Motor Company was dissolved and the Essex officially became what it was all along, a product of Hudson.
Read more about this topic: Essex (automobile)
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