For many years, Esquire has published its annual Dubious Achievement Awards, lampooning events of the preceding year. As a running gag, the annual article almost always displayed an old photo of Richard Nixon laughing, with the caption, "Why is this man laughing?" However, the February 2006 "Dubious Achievement Awards" used the caption under a photo of W. Mark Felt, the former FBI official revealed in 2005 to be the "Deep Throat" Watergate source for Bob Woodward and Carl Bernstein. The magazine did continue the Nixon photo in February 2007, referring to a poll stating that George W. Bush had surpassed Nixon as the "worst president ever". Another running gag has been headlining one especially egregious achievement, "And then they went to Elaine's." (Elaine's was a popular restaurant in New York City. It closed May, 2011.)
Esquire did not publish "Dubious Achievement Awards" for 2001 or 2002, but resumed them with the 2003 awards, published in the February 2004 issue.
"Dubious Achievement Awards" were permanently discontinued in 2008, according to an editor's note in the January 2008 issue.
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