ESP Guitars - Guitars and Bass Series

Guitars and Bass Series

Dependent of target market (i.e. Asia, US, Europe) and brand (ESP, LTD or Xtone), various models are organized in marketing series.

The ESP Original series moreover has three other lines of Guitars, Edwards, Grassroots and Navigator and are mostly based on these models as well as some ESP Standard series Models. ESP Edwards Series produces mid-to-high range guitars, at a quality near the ESP Standard series, whilst ESP Grass Roots Series cater towards a more value-oriented segment of the market and are more akin to the 200s series of LTDs, however this varies. The ESP Navigator Series on the other hand is a line which produces replicas of Gibson and Fender guitars and basses.

ESP USA produces the ESP Standard line, as well as the lower end LTD, and Xtone series, and the latter two lines of guitars are roughly based on these models. ESP USA's standard series generally caters more towards to metal players, with characteristics such as active pickups common.

ESP custom series

ESP also cater for custom guitar and bass orders, made to the specifications of the customer, and the quality of such custom guitars exceed that of the Original series. Such guitars may be ordered from ESP USA, but they are manufactured in Japan. Generally speaking custom order guitars cost as much, or even more than Navigators depending on the choices of the consumer and are considered to cater for the top-end segment. There is flexibility with the orders, as the guitars produced do not have to be based on existing lines of guitars and basses.

ESP Artist series

The ESP Artist, or Signature series guitars are basically mass produced versions endorsing artist's personal guitars and basses. The quality of the ESP Artist/Signature models lie between Navigator/Custom Shop, and the ESP Original series.

Also, there exists the Edwards, Grassroots and LTD artist models, and such artist models lie in the higher-end segments of the respective lines of guitars and basses.