Entertainment Weekly - History

History

Created by Jeff Jarvis and founded by David Morris, who served as publisher until October 2007, the magazine's original television advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture, including movies, music, and book reviews, sometimes with video game and stage reviews, too. ("the post-modern Farmers' Almanac").

The first issue was published on February 16, 1990, and featured singer k.d. lang on its cover. The title word "entertainment" was not capitalized on the cover until mid-1992 and has remained so since. By 2003, the magazine's weekly circulation averaged 1.7 million copies per week. In March 2006, managing editor Rick Tetzeli oversaw an overhaul of EW's graphics and layout to reflect a more-modern look.

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