Engagement Ring - Purchase

Purchase

In the 20th century, if he could afford it, the typical Western groom privately selected and purchased an engagement ring, which he then presented to his desired bride when he proposed marriage. More recently, couples frequently select an engagement ring together. In countries where both partners wear engagement rings, matching rings may be selected and purchased together. In the United States and Canada, where only women commonly wear engagement rings, women occasionally present their partners with an engagement ring.

Like all jewelry, the price for an engagement ring varies considerably depending on the materials used: the design of the ring, whether it includes a gemstone, the value of any gemstone, and the seller. The price of the gemstones, if any, in the ring depends on the type and quality of the gem. Diamonds have a standardized description that values them according to their carat weight, color, clarity and cut. Other gemstones, such as sapphires, rubies, moissanite, emeralds, have different systems. These may be chosen to honor a family tradition, to use family heirlooms, to be unique, to be socially responsible (they are not associated with blood diamonds or the pollution caused by gold mining and cyanide process), to fit the individual's stylistic preferences, or to manage cost. Synthetic stones and diamond substitutes such as cubic zirconias are also popular choices that are socially responsible and reduce cost while maintaining the desired appearance.

The idea that a man should spend a significant fraction of his annual income for an engagement ring originated de novo from De Beers marketing materials in the early 20th century, in an effort to increase the sale of diamonds. In the 1930s, they suggested that a man should spend the equivalent of one month's income in the engagement ring; later they suggested that he should spend two months' income on it. In 2007, the average cost of an engagement ring in USA as reported by the industry was US$2,100.

One reason for the increased popularity of expensive engagement rings is its relationship to human sexuality and the woman's marriage prospects. Until the Great Depression, a man who broke off a marriage engagement could be sued for breach of promise. Monetary damages included actual expenses incurred in preparing for the wedding, plus damages for emotional distress and loss of other marriage prospects. Damages were greatly increased if the woman had engaged in sexual intercourse with her fiancé. Beginning in 1935, these laws were repealed or limited. However, the social and financial cost of a broken engagement was no less: marriage was the only financially sound option for most women, and if she was no longer a virgin, her prospects for a suitable future marriage were greatly decreased. The diamond engagement ring thus became a source of financial security for the woman.

Read more about this topic:  Engagement Ring

Famous quotes containing the word purchase:

    We are told to maintain constitutions because they are constitutions, and what is laid down in those constitutions?... Certain great fundamental ideas of right are common to the world, and ... all laws of man’s making which trample on these ideas, are null and void—wrong to obey, right to disobey. The Constitution of the United States recognizes human slavery; and makes the souls of men articles of purchase and of sale.
    Anna Elizabeth Dickinson (1842–1932)

    Riches are valuable at all times, and to all men; because they always purchase pleasures, such as men are accustomed to, and desire: Nor can any thing restrain or regulate the love of money, but a sense of honour and virtue; which, if it be not nearly equal at all times, will naturally abound most in ages of knowledge and refinement.
    David Hume (1711–1776)

    When thou, poor Excommunicate
    From all the joys of love, shalt see
    The full reward and glorious fate
    Which my strong faith shall purchase me,
    Then curse thine own inconstancy!
    Thomas Carew (1589–1639)