Merchandising and Endorsements
Lagasse has a wide range of Emeril-branded products. On June 8, 2000 he signed a deal with B&G Foods to create a line of dry grocery products marketed under the label Emeril's. The product line includes pasta sauces, marinades, salsas and Lagasses' signature "Essence" spice blend. He followed this up in 2004 by lending his name to a line of fresh produce made by Pride of San Juan. The products, branded "Emeril's Gourmet Produce," include spring mix salad blends, fresh herbs and heirloom tomatoes. He now also has canned pasta like Chef Boyardee.
Lagasse also has two lines of kitchen knives produced by Wüsthof and cookware made by All-Clad as well as a line of kitchen electrical appliances made by T-Fal.
He has appeared in Crest toothpaste commercials yelling his signature catchphrase, "BAM!". (In Food Network promos, Lagasse was frequently referred to by the nickname "The Bam Bam Man.")
On February 19, 2008 Martha Stewart Living Omnimedia announced it had acquired the rights to all Emeril products including cookware, cookbooks, television shows and food products in a $50 million agreement. Lagasse retains rights to his restaurants and corporate offices.
Lagasse also hosted a YouTube contest for Crest Whitening Expressions toothpaste called What's Your Catch Phrase?
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