Later Years
He served as the Director of Athletics for the University of Wisconsin–Madison from 1969 to 1987. Within four years, he had raised home attendance at football games from 43,000 to 70,000. During his tenure as athletic director, the number of sports offered by the UW athletics department doubled and the Badgers won national titles in hockey, men's, and women's crew, and men's and women's cross country.
Hirsch died of natural causes at an assisted living home in Madison, Wisconsin on January 28, 2004. An annual run, the "Crazylegs Classic", is held in Madison in his honor, with proceeds benefiting the UW Athletics Department.
Read more about this topic: Elroy Hirsch
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