ECM Publishers, Inc.
In 1974 Elmer “retired” to begin a new career as a newspaper publisher and writer. He acquired two newspapers to form the Princeton Union-Eagle, which eventually became part of ECM Publishers, Inc., which still publishes a number of weekly local newspapers and shoppers. Elmer wrote editorials for the ECM papers, many of which are gathered in Views from the Publisher's Desk (1997). His newspaper work gave him "more personal satisfaction than almost anything else I have done." His editorial goal was to make his readers think, but not tell them what to think.
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