Production
Joe Dante and then Peter Jackson were offered the opportunity to direct the film. Barbara Broccoli enjoyed Jackson's Heavenly Creatures, and a screening of The Frighteners was arranged for her. She disliked the latter film, however, and showed no further interest in Jackson. Jackson, a lifelong Bond fan, remarked that as Eon tended to go for less famous directors, he would likely not get another chance to direct a Bond film after The Lord of the Rings.
The pre-title sequence lasts for about 14 minutes, the longest pre-title sequence in the Bond series to date. In the "making of" documentaries on the Ultimate Edition DVD release, director Michael Apted said that the scene was originally much longer than that. Originally, the pre-credits sequence was to have ended with Bond's leap from the window and descent to the ground, finishing as Bond rushes away from the area as police cars approach. Then, after the credits the sequence in MI6 headquarters would have been next, with the boat scenes the next major action sequence. However, the pre-credits scenes were viewed as lacklustre when compared to ones from previous 007 movies, so the credits were pushed back to after the boat sequence and thus the longest pre-titles sequence in the series was born. The Daily Telegraph claimed that the British Government prevented some filming in front of the actual MI6 Headquarters at Vauxhall Cross, citing a security risk. However, a Foreign Office spokesperson refuted the claims and expressed displeasure with the article.
Initially the film was to be released in 2000, rumoured to be titled Bond 2000. Other rumoured titles included Death Waits for No Man, Fire and Ice, Pressure Point and Dangerously Yours. The title The World Is Not Enough is an English translation of the Latin phrase Orbis non-sufficit, which in real life was the motto of Sir Thomas Bond. In the novel On Her Majesty's Secret Service and its film adaptation, this is revealed to be the Bond family motto. The phrase originates from the epitaph of Alexander the Great.
Writers Neal Purvis and Robert Wade were hired after their work in Plunkett & Macleane. Dana Stevens did an uncredited rewrite before Bruce Feirstein, who worked in the previous two films, took over the script.
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