Effective Theories

Famous quotes containing the words effective and/or theories:

“Watteau is no less an artist for having painted a fascia board while Sainsbury’s is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.”
—Stephen Bayley (b. 1951)

“Generalisation is necessary to the advancement of knowledge; but particularly is indispensable to the creations of the imagination. In proportion as men know more and think more they look less at individuals and more at classes. They therefore make better theories and worse poems.”
—Thomas Babington Macaulay (1800–1859)