Effective Theories

Famous quotes containing the words effective and/or theories:

“Watteau is no less an artist for having painted a fascia board while Sainsbury’s is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.”
—Stephen Bayley (b. 1951)

“The egoism which enters into our theories does not affect their sincerity; rather, the more our egoism is satisfied, the more robust is our belief.”
—George Eliot [Mary Ann (or Marian)