FM Example
For example, an FM radio station which advertises that it has 100,000 watts of power actually has 100,000 watts ERP, and not an actual 100,000-watt transmitter. The TPO of such a station typically may be 10,000 to 20,000 watts, with a gain factor of 5 to 10 (5× to 10×, or 7 to 10 dB). In most antenna designs, gain is realized primarily by concentrating power toward the horizontal plane and suppressing it at upward and downward angles, through the use of phased arrays of antenna elements. The distribution of power versus elevation angle is known as the vertical pattern. When an antenna is also directional horizontally, gain and ERP will vary with azimuth (compass direction). Rather than the average power over all directions, it is the apparent power in the direction of the antenna's main lobe that is quoted as a station's ERP (this statement is just another way of stating the definition of ERP). This is particularly applicable to the huge ERPs reported for shortwave broadcasting stations, which use very narrow beam widths to get their signals across continents and oceans.
Read more about this topic: Effective Radiated Power