Famous quotes containing the words effective, exchange and/or rate:
“Before anything else [Numa] decided that he must instill in his subjects the fear of the gods, this being the most effective measure with an ignorant, and at that time uncultured, people.”
—Titus Livius (Livy)
“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator—the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”
—Herbert Marcuse (1898–1979)
“If I die prematurely at any rate I shall be saved from being bored to death at my own success.”
—Samuel Butler (1835–1902)