Naming Rights
From its construction to mid-fall 1995, the dome was known as the "Dome at America's Center". Then the dome was known as the Trans World Dome, after Trans World Airlines, until 2001, when TWA was acquired by American Airlines (American already has its name on two NBA/NHL venues in Dallas and Miami). The facility then briefly went back known as the Dome at America's Center until the naming rights were acquired on January 25, 2002 by Edward Jones Investments, a brokerage house based in St. Louis.
As part of a deal to sell the naming rights to Rams Park (now the Russell Athletic Training Center), the Rams' training facility in Earth City, Missouri, to sportswear manufacturer Russell Athletic, the Rams agreed to rename the Edward Jones Dome to Russell Athletic Field for the Rams' Monday Night Football game against the Chicago Bears on December 11, 2006. The renaming was for the one night only.
Read more about this topic: Edward Jones Dome
Famous quotes containing the words naming and/or rights:
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)
“The demand for equal rights in every vocation of life is just and fair; but, after all, the most vital right is the right to love and be loved.”
—Emma Goldman (1869–1940)