Goal
The goal – “promote trade, not aid” – is to promote fair trade in Africa, improve overall working conditions, and create sustainable employment in Africa. Edun Live currently manufactures clothing in a network of factories in sub-Saharan African countries, such as Uganda, Lesotho and South Africa. All blank shirts are made from 100% African cotton and the entire production process occurs in these three regions. As well as making clothes at EDUN LIVE's Lesotho factory, EDUN has raised over $600,000 for the Apparel Lesotho Alliance to Fight AIDS (ALAFA) through sales of its ONE Campaign T-shirt, which is made in Lesotho. Over 30% of the workforce in Lesotho is HIV positive. The money raised by Edun has helped workers buy their much-needed antiretroviral medication. The twentieth baby was just born HIV/AIDS free under this program.
Edun Live aims to demonstrate to other companies that business with developing countries is achievable. They provide a business model that others can replace and hopefully follow. The company hopes Edun Live on Campus will expand to at least 40 college campuses by 2011.
Read more about this topic: Edun Live On Campus
Famous quotes containing the word goal:
“No one
Shall hunger: Man shall spend equally.
Our goal which we compel: Man shall be man.”
—Stephen Spender (1909–1995)
“What, girl, though grey
Do something mingle with our younger brown, yet ha’ we
A brain that nourishes our nerves, and can
Get goal for goal of youth.”
—William Shakespeare (1564–1616)
“The pace of science forces the pace of technique. Theoretical physics forces atomic energy on us; the successful production of the fission bomb forces upon us the manufacture of the hydrogen bomb. We do not choose our problems, we do not choose our products; we are pushed, we are forced—by what? By a system which has no purpose and goal transcending it, and which makes man its appendix.”
—Erich Fromm (1900–1980)