Educational Television - Primarily Educational Television

Primarily Educational Television

Some television programs are designed with primarily educational purposes in mind, although they might rely heavily on entertainment to communicate their educational messages. Other television programs are designed to raise social awareness. The first ever television series produced in the Pacific Island country of Vanuatu, entitled Love Patrol and launched in 2007, was praised as an edutainment series, as it aimed to educate viewers on the issue of AIDS, while simultaneously providing an entertaining story. One form of edutainment popular in Latin America is the educational telenovela. Miguel Sabido, a producer of telenovelas from the 1970s on, has combined communication theory with pro-health/education messages to educate audiences throughout Latin America about family planning, literacy, and other topics. He developed a model which incorporated the work of Albert Bandura and other theorists, as well as research to determine whether programs impacted audience behavior.

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