Fan Base
The Edmonton Eskimos have one of the most rabid and dedicated fan bases in the CFL and professional football. The average Eskimo fan as of 2011 is 72% male with a growing female fan base; 50% are between 25–54 years of age; Average household income is over $95,000/year; 62% are married; 45% have attended university; 51% are owners/managers/professionals; 70% own a home/townhouse/duplex/semi; 86% have a computer at home; 70% are likely to purchase the product/service of an event sponsor over that of a non-sponsor and 70% would participate in a promotion involving a sponsor of the event.
The Esks "Sold Out" Commonwealth Stadium during the regular season on September 26, 2009, when 62,517 fans poured through the turnstiles to watch the Esks host the Saskatchewan Roughriders, on a Saturday afternoon. For the first time in Esks history standing room only field level tickets were sold in order to accommodate the huge crowd. Previously the Eskimo single regular season game attendance mark was 62,444 on Friday, September 5, 2003 vs. Calgary. The Esks largest regular season crowd in the 2010 season was 47,829 against the Roughriders, and they never had a home crowd under 30,000. The Esks lowest attendance in the 2010 regular season was 30,442. The average home attendance for the Eskimos in 2011 including preseason and regular season was 34,055.
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