Marketing
On 4 January 2008 EDF Energy began advertising on the television through ITV, Channel 4, Five and various Satellite channels. EDF Energy are using 'It's not easy being green' as their slogan to target a new greener eco-friendly image. In 2009, with Euro RSCG London, EDF Energy created the Team Green Britain campaign, in which Olympic athletes encouraged Brits to be more environmentally aware.
On 2 April 2012 EDF Energy launched an advert including their new mascot Zingy the dancing flame or a blob. Zingy was used on the Blue+Price Promise and Thank-yous and made especially for the advert by "BeatBots". Zingy is based on a Keepon Pro a robot that was created to help study social development and autism. There is a yellow toy version called a My Keepon. The little My Keepon robot intuitively dances when music is played through its built-in microphone and it also has a huge range of sounds, moods and movement.
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