Sullivan, The Starmaker
In the 1950s and 1960s, Sullivan was a respected starmaker because of the number of performers that became household names after appearing on the show. He had a knack for identifying and promoting top talent and paid a great deal of money to secure that talent for his show.
When Elvis Presley became popular, Sullivan was wary of the singer's bad-boy style and said that he would never invite Presley on his program. However, Presley became too big a name to ignore, and Sullivan scheduled him to appear on September 9, 1956. In August, however, Sullivan was injured in an automobile accident that occurred near his country home in Southbury, Connecticut. Sullivan had to take a medical leave from the series and missed the Elvis Presley show. Charles Laughton wound up introducing Presley on the Sullivan hour. After Sullivan got to know Presley personally, he made amends by telling his audience, "This is a real decent, fine boy."
Sullivan's failure to scoop the TV industry with Presley made him determined to get the next big sensation first. In 1964, he achieved that with the first live American appearance of The Beatles, on February 9, 1964, the most-watched program in TV history to that point and still one of the most-watched programs of all time. The Beatles appeared three more times on the Sullivan show in person, and submitted filmed performances later. Sullivan struck up such a rapport with the Beatles that he agreed to introduce them at their momentous Shea Stadium concert on August 15, 1965. The Dave Clark Five, heavily promoted as having a "cleaner" image than the Beatles, made 13 appearances on the Sullivan show, more than any other UK group.
Unlike many shows of the time, Sullivan asked that most musical acts perform their music live, rather than lip-synching to their recordings. Some of these performances have recently been issued on CD. Examination of performances show that exceptions were made, as when a microphone could not be placed close enough to a performer for technical reasons. An example was B.J. Thomas' 1969 performance of "Raindrops Keep Fallin' on My Head", in which actual water was sprinkled on him as a special effect. In 1969, Sullivan presented the Jackson 5 with their first single "I Want You Back", which ousted the B. J. Thomas song from the top spot of Billboard's pop charts.
Sullivan appreciated African American talent. He paid for the funeral of dancer Bill 'Bojangles' Robinson out of his own pocket. He also defied pressure to exclude African American musicians from appearing on his show. One of Sullivan's favorite and most frequent acts was The Supremes, who appeared 17 times on the show, helping to pave the way for other Motown acts to appear on the show such as The Temptations, The Four Tops, and Martha and the Vandellas.
At a time when television had not yet embraced country and Western music, Sullivan was adamant about featuring Nashville performers on his program. This insistence paved the way for shows such as Hee Haw and variety shows hosted by country singers like Johnny Cash and Glen Campbell.
The act that appeared most frequently through the show's run was the Canadian comedy duo of Wayne & Shuster, making 67 appearances between 1958 and 1969.
Sullivan also appeared as himself on other television programs, including an April 1958 episode of the Howard Duff and Ida Lupino CBS sitcom, Mr. Adams and Eve. On September 14, 1958 Sullivan appeared on What's My Line? as a mystery guest, and showed his comedic side by donning a rubber mask. In 1961, Sullivan was asked by CBS to fill in for an ailing Red Skelton on The Red Skelton Show. Sullivan took Skelton's roles in the various comedy sketches; Skelton's hobo character "Freddie the Freeloader" was renamed "Eddie the Freeloader."
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