Easy Finder - History

History

Initially, Easy Finder was a free supplementary booklet of Next Magazine which mainly provides information on new products. There was a section of job vacancy ads (青雲路) and a section of classified ads. The name of the magazine gives hints that it is originally more an information guide than a normal magazine. It became a separate magazine in 1991. The target readership of Easy Finder are youth and students.

Apart from Easy Finder, two additional publications (Eat and Travel Weekly (飲食男女) and Trading Express/Auto Express) (交易通/搵車快線) are included free of charge. Those three booklets cover the latest trends, for instance, fashion, hot gossip, horoscopes, food, fitness, etc. The average net circulation per issue reached 118,720 (April 1 - June 30, 2003) according to Hong Kong Audit Bureau of Circulations.

Easy Finder published its last issue (No 800) on May 22, 2007. Eat and Travel Weekly and Trading Express/Auto Express continue to published and are included from issue No 801 with FACE Weekly, a new magazine under the same stable of Next Media. The official website of Easy Finder is now re-diverted to FACE Weekly's new website.

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