East Touch - Reporting Style

Reporting Style

The reporting style of 'East Touch' follows four guiding principles established by its owners. These four reporting principles distinguish 'East Touch' from other magazines targeted at trendy young people.

The magazine's competitors, namely, "Easy Finder", "East Week" and "3 Magazine" place considerably more emphasis on paparazzi-type entertainment scoops and Category IIB photos of starlets. This is confirmed by statistics provided by the Hong Kong Press Council and the Hong Kong Journalists Association which show that no complaints have been filed nor condemnations issued against 'East Touch' this year.

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