Recent Strategy
In recent issues, 'East Touch' has followed the practice of other trend magazines by issuing a small booklets on selected high-fashion labels. These booklets focus on clothes and accessories from a particular brand, along with prices and shop details. It occasionally offers readers free gifts, a typical example being the 100 sets of block toys offered to readers with the 349th issue to celebrate Valentine's Day.
A frequent advertising technique employed by 'East Touch' is its use of soft marketing. Advertisements are often presented in formats similar to the feature articles with "Information provided by clients" (資料由客戶提供) in small print at the top of the page to indicate that it is an advertisement.
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Famous quotes containing the word strategy:
“That is the way of youth and life in general: that we do not understand the strategy until after the campaign is over.”
—Johann Wolfgang Von Goethe (1749–1832)
“The best strategy in life is diligence.”
—Chinese proverb.