Readership
To date, no official figures have been published on the magazine's circulation numbers and market penetration. According to a survey of the reading habits of 15- to 29-year-olds in Hong Kong conducted by Breakthrough, a non-profit Christian youth organization in Hong Kong, in February 1999, however, 'East Touch' lagged behind its closest competitors. In the survey, 'Next Magazine', 'Easy Finder' and 'East Week' ranked top three, with 32.3%, 27.4% and 24.9% respectively.
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