East Touch - Name

Name

The idea of naming the magazine 'East Touch' came from the phase "Don't touch". According to the editorial board, the sub-booklet aimed at inspiring readers to be "rebellious", to "challenge everything", and to be concerned with the world. according to this philosophy, the first thing to do is "to touch". Thus, the Board used the word "Touch" as a part of the sub-booklet's name. The Chinese word "East"(東) is a pun of the pronunciation of the English word "Don't" in the Cantonese-accented English of the then owner Oriental Press Group Limited (東方報業集團有限公司 Pinyin: Dōngfāng Bàoyè Jítuán Yǒuxiàn Gōngsī).