Changes in Selling Price
The retail price of the 1st issue of 'East Touch' was HK$3. This price and the date when the 1st issue came out (6 June) were especially chosen as the numbers 3 and 6 have the meaning of "endlessness" (33不盡, 66無窮). The price rose to (HK$5) with the 11th issue so as "to reflect its real strength and worth in the market", according to the editorial board. The price rose further to (HK$8) with the 21st issue due to the increasing price of paper. The price rose again with the 45th and 59th issues to (HK$10) and (HK$12) respectively. It peaked at HK$15 with the 155th issue when 2 sub-booklets were added. After 'East Touch' was acquired by Global China Group Limited, the price dropped to (HK$13) with the 348th issue. The current selling price remains at (HK $13).
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