East Dawning (Chinese: 东方既白, Dong Fang Ji Bai) is Yum! Brands' fusion of the KFC business model with Chinese cuisine. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as dumplings. Soft drinks are eschewed in favor of traditional Chinese drinks. However, unlike most Chinese fast food, Dong Fang Ji Bai uses consistent recipes and preparation methods between restaurants. The restaurants are designed to resemble Chinese homes; for instance, the dining tables are similar to offering tables found in many homes.
A test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. As of the first quarter of 2011, there are 30 East Dawning restaurants in China. The restaurants are located in Shanghai, Beijing, Guangzhou and Suzhou.
Famous quotes containing the words east and/or dawning:
“My impression about the Panama Canal is that the great revolution it is going to introduce in the trade of the world is in the trade between the east and the west coast of the United States.”
—William Howard Taft (1857–1930)
“It is a world completely rotten with wealth, power, senility, indifference, puritanism and mental hygiene, poverty and waste, technological futility and aimless violence, and yet I cannot help but feel it has about it something of the dawning of the universe.”
—Jean Baudrillard (b. 1929)