An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
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“It is not too much to say that next after the passion to learn there is no quality so indispensable to the successful prosecution of science as imagination. Find me a people whose early medicine is not mixed up with magic and incantations, and I will find you a people devoid of all scientific ability.”
—Charles Sanders Peirce (1839–1914)